Guerrilla marketing is the strategy of using unconventional means to promote your business or product. Its aim is to generate street level buzz and excitement. Guerrilla marketing turns heads because it is unique, engaging and unexpected. It is popular with smaller businesses and startups because it’s a method of advertising that is based on creativity, time and effort rather than a big fiscal budget. But because it can be controversial and very effective, many larger companies have spent big on guerrilla marketing campaigns. But with the way social networking and advancements in technology are overtaking the way businesses interact with [...]
HRP – A Blog for The Work at Home Professional
Marketing, Lead Generation, and Tips and Tricks to Survive and Thrive in Your Home-Based BusinessBrowsing Posts in Internet Marketing
1. Research and Preparation So, you’ve been hard at work getting your business off the ground and now you want to tell the world about it. No doubt you’ve got a lot to say and it’s tempting to jump right in, but it’s crucial to do some research first or even your best-intentioned business blogging efforts will be in vain. Take a look at other blogs in your industry, and identify the most successful ones. What are they writing about? How do they interact with readers? What are their selling points? Asking these questions will help you identify what works and what [...]
At one time, the success of a business mainly relied upon word-of-mouth advertising or different types of print advertisements; however, there is no denying that commerce has changed tremendously over the past 11 years. Nowadays, with everyone being somewhat computer and technologically savvy, internet marketing is a must when it comes to keeping a business alive and flourishing. With so many reasons to use the internet, an online presence is really all it takes anymore to reach targeted customers. While it is still wise to use other forms of direct marketing, internet marketing is one of the most effective strategies [...]
The words “too busy” shouldn’t apply to waitresses and Internet Marketers. But, that’s exactly what I’ve been… Sometimes we have so many different things going at once, we don’t know where to start, and that can make getting going just that much harder. Or, as some like to call it, analysis paralysis. Other times, things literally fall out of the sky and make your world a slightly more interesting place. For instance, I just happened to be walking past my fireplace the other day when all of a sudden I hear some strange chirping. Every year robins nest in the [...]
As webmasters, obtaining more traffic and eyeballs to your new shiny products or information is the goal – however it’s not only becoming more difficult to fight for these visitors, but we are being overrun with disinformation and complicated strategies. Did you know YouTube is the 2nd largest search engine? It’s scary the amount of traffic this video sharing website receives, yet very few internet marketers take full advantage of it. Some will create slide show videos for backlinks, but those are Pyrrhic victories; instead of seeing video, backlinks, blogs, and social media as separate here is a blueprint approach [...]
