Guerrilla marketing is the strategy of using unconventional means to promote your business or product. Its aim is to generate street level buzz and excitement. Guerrilla marketing turns heads because it is unique, engaging and unexpected. It is popular with smaller businesses and startups because it’s a method of advertising that is based on creativity, time and effort rather than a big fiscal budget. But because it can be controversial and very effective, many larger companies have spent big on guerrilla marketing campaigns. But with the way social networking and advancements in technology are overtaking the way businesses interact with [...]
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Marketing, Lead Generation, and Tips and Tricks to Survive and Thrive in Your Home-Based BusinessBrowsing Posts in Email Marketing
Successfully getting traffic and conversions from email marketing can be a headache if you don’t know what you’re doing. However, the biggest obstacle to email marketing is actually the spam element that automatically goes with it. With anti-spam software getting better and better, the possibility of your carefully crafted newsletter or promotional offer getting stuck in the spam folder is extremely high. Moreover, with people rarely checking their spam folder, it becomes essential to ensure that your email marketing strategy does not merely result in a bunch of spam nobody will ever read. The following techniques will ensure that the [...]
