Successfully getting traffic and conversions from email marketing can be a headache if you don’t know what you’re doing. However, the biggest obstacle to email marketing is actually the spam element that automatically goes with it. With anti-spam software getting better and better, the possibility of your carefully crafted newsletter or promotional offer getting stuck in the spam folder is extremely high.

Even Less Delicious in your Inbox

Moreover, with people rarely checking their spam folder, it becomes essential to ensure that your email marketing strategy does not merely result in a bunch of spam nobody will ever read. The following techniques will ensure that the probability of your emails being treated as spam is significantly lowered.

The unsubscribe link

Move your unsubscribe link to the top of your email. Many email marketers simply loathe the idea of actually moving the link at the top as they fear that it will lead to more people unsubscribing from their mailing lists. However, this is one of the biggest myths in email marketing. If an individual actually wants to unsubscribe from a mailing list, it won’t matter where the link is placed. Additionally, you should refrain from disguising the link by putting it behind an image or any other shady tactic.

Stick to a schedule

Sticking to the same schedule when sending out your emails is also a great tactic to ensure that your emails are treated as trustworthy. Pick a day and a time when you will launch your email marketing campaign and try to stick to it as much as possible. The consistency in your emails often plays a positive role in increasing the likelihood that your emails will go through.

Don’t underestimate the subject line

The subject of the email is one of the most important factors in an email marketing campaign’s success rate. It plays a huge role in whether the email will trigger the spam switch and is also the first thing your potential readers will see. Consequently, you should be extremely careful when thinking of a subject line. You should in general avoid spam-friendly keywords which are likely to instantly send your email. Most importantly, check your subject line multiple times as even a single spelling mistake can have disastrous effects. Don’t hesitate to have someone else proofread your subject line as well as your email content.

Do your homework

Different ISPs have different rules when it comes to email marketing. Obviously, you want to be on your ISP’s good side as much as possible. As such, always take the time to find out what are the best practices according to the ISP you are dealing with. This research will also make your familiar with the mailing policy of that ISP and thus help you identify the best way of designing your email.

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Ashvin writes for the official Grande Anse website in Reunion which lists all the attractions in the islands such as the Domaine du Relais natural park.