For the last few years, the term Attraction Marketing has been thrown around more than an old football, and to tell you the truth, when I first heard of it, I was pretty intrigued.

I assumed Attraction Marketing would be similar to something like The Law of Attraction where if you sit around and think about people coming to your site enough, eventually they’re going to find you and want to do business with you. That would be great if it was true, but I’m pretty easily distracted, and I would soon be attracting bulldogs to my front door.

But, in reality, it has nothing to do with all the hoopla and mysticism surrounding something like “The Secret”. In fact, the idea behind it has been around since oh, the beginning of civilization. And yet, I find it funny that everyone and their dog is claiming to have coined the phrase or thought up the idea.


No Magnets Ahead

 

Here is the idea behind it in a quick nutshell: “Increase your value to others, and they will want to do business with you.” Ok, I hear you asking, how exactly does that work?

Last time you got really sick, who did you go visit? I’m going to throw out a wild guess and say that you went to your doctor because when it comes to making sick people better, he or she is the guy that can really make things happen. Doctors devote a huge amount of their time to a) learning their craft, and (hopefully) b) keeping up with it as technologies progress.

Your doctor attracts you to him by his knowledge on making you better.  In fact, I have worked with a lot of doctors in this area, and let me tell you, most of them don’t even advertise, people go out of their way to find THEM.

Now, even though I was a little tongue in cheek earlier in this post, let me say that I fully believe in Attraction Marketing. It should be one of the cores of your marketing efforts. You should be on a constant quest to increase your personal value to other people.

But why?

Because if you are in just about any business, you are in competition with a lot of people for prospects. Now, given the choice between a) you and b) someone who has far superior knowledge on the subject to you, your prospect is going to go with the other guy almost every time unless he’s your friend, and maybe not even then.

Attraction Marketing

So how do you go about increasing your personal value? Well, good news, that’s the easy part. You study and learn everything there is to know about your business. If your business is network marketing, you learn everything there is to know about network marketing. You learn about different compensation plans, different companies, advertising, marketing tips and strategies, ways you can make your business duplicable, etc.

You take one item and you study it, and you study it until you are an absolute expert at it, then you go on to the next one, and pretty soon you are an expert at many facets of your business. But even being an expert at ONE puts you ahead of 95% of your competition, because let’s face it, most people are lazy and won’t take the time to commit to learning even one thing.

But if you get on the phone with a prospect and you show them that you have a lot of knowledge in an area that they literally know little to nothing about, suddenly you are the guy with answers. And people like to work with people who have answers. That’s why those crazy doctors make so much dang money.

Until next time!

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