You’ve probably heard of the Big Why in life or in business.  If you’ve ever read the book “Man’s Search for Meaning” by Viktor Frankl (if you haven’t, I highly suggest that you do), you know that there has to be a reason behind the suffering.

Now, we don’t suffer in business as they did in concentration camps in WWII, but there are some days that we have to remind ourselves what we are working for and towards, and the answer can’t just be “money”.  Money is part of the reason, but what’s it really for?

I threw this little video together so hopefully you can understand and relate to the concept a bit better, and you can see me on about 2 hours of sleep and not entirely in the capacity to do a video, but hey, we have to work through these things if we’re really serious.

If you have any input, please go to the comments section here or on the video and let’er rip!