Guerrilla marketing is the strategy of using unconventional means to promote your business or product. Its aim is to generate street level buzz and excitement. Guerrilla marketing turns heads because it is unique, engaging and unexpected. It is popular with smaller businesses and startups because it’s a method of advertising that is based on creativity, time and effort rather than a big fiscal budget. But because it can be controversial and very effective, many larger companies have spent big on guerrilla marketing campaigns. But with the way social networking and advancements in technology are overtaking the way businesses interact with [...]
HRP – A Blog for The Work at Home Professional
Marketing, Lead Generation, and Tips and Tricks to Survive and Thrive in Your Home-Based Business1. Research and Preparation So, you’ve been hard at work getting your business off the ground and now you want to tell the world about it. No doubt you’ve got a lot to say and it’s tempting to jump right in, but it’s crucial to do some research first or even your best-intentioned business blogging efforts will be in vain. Take a look at other blogs in your industry, and identify the most successful ones. What are they writing about? How do they interact with readers? What are their selling points? Asking these questions will help you identify what works and what [...]
Successfully getting traffic and conversions from email marketing can be a headache if you don’t know what you’re doing. However, the biggest obstacle to email marketing is actually the spam element that automatically goes with it. With anti-spam software getting better and better, the possibility of your carefully crafted newsletter or promotional offer getting stuck in the spam folder is extremely high. Moreover, with people rarely checking their spam folder, it becomes essential to ensure that your email marketing strategy does not merely result in a bunch of spam nobody will ever read. The following techniques will ensure that the [...]
If you come and visit my website (after reading this post) I’ll know where you are, the operating system, device, time of day, how you got there, where you browsed, time-per-page page, even if you clicked back or forward in your browser, the works! I’ll even know if you come back in the future (and you better!!!!). Have I got your attention? Awesome. If you’re working at home, odds on you have some form of online presence. The best thing about this online presence is that everything is measurable and, with the growth of tools like Google Analytics, it’s free! [...]
Window decals are a fantastic way to brighten up any window display, whether it is for your home, business or vehicle. They are very easy to apply, extremely simple to design and order, and most of all, they are not permanent so you can remove them whenever you don’t need them any longer. On the other hand, they are durable so they can stay affixed to your windows for years if you want them to. Window decals can come with a sticky adhesive which will strongly glue the decal to the window. These window decals are suitable if you are [...]
